Don't Give Up on Change

This week's question for Ask the Coach:

Change is hard. It takes forever and I don't even know if it's working. Any tips for making this process easier?

Change takes longer than we think and the process is difficult. Acknowledging these facts can make your attempts more successful. My co-author Dr. Kelly Goldsmith, Assistant Professor of Marketing at Northwestern's Kellogg School of Management, and I researched why people give up on their goals. We discovered that there are five common...