Putting Digital First

In my role at Limelight Networks as the Sr. Director of Marketing Strategy, I have been deeply involved recently in the company’s significant market pivot around digital presence management. As I participated in an internal assessment of our own digital presence (which I have been blogging about on the Limelight website) and had conversations with smart people, I came to realize what makes a successful digital presence.

And it might not be what you think.

As companies foray into the digital eco...