Want People to Watch Your Video? Make it Searchable.

A recent study in GigaOm Pro (warning: subscription required) suggests that the video paradigm has evolved considerably:

In the beginning, content was king. If a broadcaster had good TV content, viewers would seek it out. Then distribution was king, because without it no one would be able to watch that content. But what happens in the future, when there’s an infinite amount of content on a multitude of platforms? Power will no longer lie in the quality of content or in the strength of its dist...