Why the iPhone 5 Didn’t Need to be Revolutionary

With the launch of the iPhone 5, there was a tremendous amount of fanfare, media hype, and disappointment. According to industry analysts and tech-gadget pundits, it failed to deliver. It failed to innovate. In fact, there are some questioning Apple’s ability to innovate at all anymore.

But when you really look at the reasons why Apple has a phone in the first place, it might not make sense for them to innovate too much.

Reason #1: It’s All About the Ecosystem

What you have to realize right away...