Pitching to the Media

Here’s an excerpt from my upcoming book, How to Publish and Promote Your Book Now!

What is the media seeking? Let's begin with what the media doesn't seek:

“I'm an author and this is my new book.”

Here's a tip – the media doesn't care. You are just one of thousands of authors who have released a book today. Big deal! Even if the program focuses on authors or it’s your local newspaper or TV broadcast, you've got to come up with a more compelling reason for them to interview you.

Here's what th...