When do Promotions Begin?

Book promotion is a marathon, not a sprint. But there are certain things that need to happen before the book’s release. Too often self-published authors rush their books to the market, leaving no time for early marketing. Officially promotions begin with the first word and filling a need. But once the book is into production, you need to give yourself time to properly promote it. Build up your audience! Give your book the best chance possible.

Here’s a pre-release checklist:

4-8 months
Book sho...