Lessons Learned from the 2012 Olympics: Digital Presence Best Practices

The 2012 Olympics was a ground-breaking world-wide event. Sure, Usain Bolt became the first man to win gold in the 100- and 200-meter dash but I’m not going to talk about that! The games were a turning point for how we consume content and heralded a truly 24/7/365 global digital experience.

First, a quick recap of the games. This data was pulled from public sources. The mobile data represents facts that were reported about half-way through the games:

With 219.4 million viewers, London Olympics...