Newbie Question #5

5. What do you consider the most important principle of fiction?

This is a good one, and I'd love to start a discussion about it because I'm not sure I have a ready answer.

My first impulse is to quote Stunk & White: Be Bold. Be Clear.

But I'm not sure that's a "principle," per se. I know that when I was first starting out, I spent a lot of time arguing with other genre writers about the importance of clarity. Some people thought that it was more important to be clever. They thought my...