GAP: ABC’s of Back to School Stereotypes?

Reader  Jocelyn Conway Malone was strolling by the GAP the other day and noticed the difference between their  back-to-school clothes marketing to girls and  for boys. Feel free to tell  the company how you feel about skinny jewel-box girls versus “active stretch”"made-to-move”  boys at the following address: custserv@gap.com (subject line: marketing & advertising)

Girls:

 

Boys: