Be Mindful of What Is Needed

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I had a teacher in business school who was fierce, intimidating, and a sweetheart. Ian McMillan was a wiry South African with a quick wit and a quick temper. He taught a class entitled “Entrepreneurship.” Our weekly assignment was to find and describe a business opportunity that came from our own experience. We had to spot a need that could be met by forming a business. In one page we were to describe the need, how our business