Some thoughts on what web presence is

When you hear the term “online presence” what does it mean. Here’s a “formal” definition:

on•line pres•ence \än-līn pre-zən(t)s\ noun (also web presence): 1. the state or fact of being present on the Internet 2. the visibility or influence of a person or business as reflected by mentions of that person or business throughout the Internet

And here’s what I had to say about it in a recent presentation of “The 5 Deadly Mistakes of Home Page Design”:

As I said, every mention of you or your business...