Announcing My First Book: “Trust Me I’m Lying” and the Preorder Campaign

Well, the time is finally here. I can announce my first book: Trust Me, I’m Lying: Confessions of a Media Manipulator (website)

I’ve never spoken about what I do for a living on my site, but the book reveals all that. I am a media manipulator for billion dollar brands to #1 New York Times bestselling authors. For the first time, I expose all the secrets of my profession, analyze why it exists and ultimately, what it means for the world in which we live. It’s a book deeply rooted in history and research, along with my first-person experiences. I didn’t want this to be some toothless, condescending book of media criticism. I name names in it, and I show where the bodies are buried—because I put many of them there. Ultimately, it’s not just a book about marketing but about strategy, culture and media.

Its release will be incredibly controversial, as you can see from the early coverage. GalleyCat reported my advance was as high as $500,000. Gawker predicted it would “easily be both the best and the worst book of the year.” Edward Jay Epstein was kind enough to say it should be “required reading for every thinker in America.” Trust me, there will me more of this praise (and hatred) to come.

My offer to you:

After more than 3 years of research and a year of writing and editing, I can safely say this is the best work I have done thus far in my life. I hope to share that with you—and any success that might come along with it. Because you have been loyal readers of this blog for so long and helped me with many of ideas I’ve developed, I wanted to do more than just ask you to buy a copy. I want to make it more than worth your while. I also want to hit the New York Times Bestseller list (which requires preorders since they all count for the first weeks sales). Getting on the bestseller list is my dream and since I’ve never liked preordering books myself, I wanted to go way over the top to motivate you to make that happen.

If you preorder 1 copy of the book before July 19th, I’ll send you:

1 Supplementary ebook (the 9 Tactics of a Media Manipulator), which you’ll get a month before the rest of the public.

1 private/confidential case study explaining my million-plus impression media stunt involving Tucker Max.

If you preorder 3 copies (to give away to two friends), I’ll send you:

1 Supplementary ebook (the 9 Tactics of Manipulating Blogs), which you’ll get a before the rest of the public.

1 private/confidential case study explaining my million-plus impression media stunt involving Tucker Max.

1 private/confidential case study explaining how I dominated the news cycle for nearly a week with my plan to name a Planned Parenthood Clinic after Tucker.

1 private/confidential copy of the Marketing Reading List (required books and articles) that I pour over with each hire I train.

Against the advice of many, I’ve decided to do another offer, one that requires more pre-orders but I think offers quite a bit of value:

If you preorder 9 copies of the book (to give to friends/co-workers) before July 1st:

On top of all of the above, I will do a private 30 minute one-on-one call (Skype or Google Hangout) with you. In this call, we can talk about whatever you want, be it books or strategy or marketing. I’ve done a handful of these already with subscribers to my reading list and so far I’ve helped craft successful book proposals, developed full marketing campaigns, gone over business plans and chatted about philosophy. My usual rate for a call or mastermind like this is minimum $500-$1,000, often times much more. So there it is, more than $1000 copies for the price of less than ten books on Amazon.

Preorder 1 Copy, Get 2 ebook casestudies/ebooks

Preorder 3 copies, Get 4 casestudies/ebooks

Preorder 9 copies, Get 4 casestudies/ebooks + a private 30 minute call with me

To get these prizes, all you have to do is email ryholiday@gmail.com with the subject line PreOrder #1, #2 or #3 (depending on which one you choose) and a screenshot of your Amazon or B&N or other receipt. The case studies and reading list will all be sent out within a week. My assistant will email you to schedule our call together.

You can buy the book anywhere, including through the following links:

Amazon

iBooks

Barnes and Noble

Indiebound

800CEORead

BooksAMillion