Without This, You’ll Never Reach Your Potential

My new book, Wisdom Takes Work, comes out in 6 DAYS!  If you’ve gotten anything out of my writing over the years, it would mean the world if you preorder a copy. Preorders are the single best way to support an author and help a book get off the ground. To make it worth your while, I’ve put together a bunch of bonuses—a signed page from the original manuscript, bonus chapters, an annotated bibliography, and more. Just head to ​dailystoic.com/wisdom before October 21st to claim your bonuses.

There I was at 19 years old, sitting across from the great Robert Greene at The Alcove in Los Feliz.

He was talking about all the trouble he was having finding a good research assistant. 

I had to restrain myself from jumping over the table.

This was literally my dream job. 

Fortunately, before I leapt out of my chair, Robert asked if I might have any interest in giving it a shot. 

Thus started for me what Robert calls in Mastery, The Apprenticeship Phase.

It didn’t start with anything glamorous. In the days before AI or even decent software, I spent hours transcribing interviews he had done for his book The 50th Law. I read obscure books he didn’t want to waste time on. I found articles. I worked on his website. I went to libraries and scanned pages. I went through old archives. I tracked people down.

And in between, I asked questions. I listened. I watched. I absorbed his research and note card system, which I continue to use to this day.

Obviously he was paying me, but I always considered having access to him—being able to ask these questions—my actual compensation. The feedback wasn’t always fun, but what would he have normally charged someone as a consultant? How many people would have killed to be able to call him or email him about anything?

When I say I was his apprentice, I don’t mean it like, “Oh, I was his intern for a few months.” I did this for close to 7 years, even after I became the director of marketing at American Apparel. I was even doing it even after I had gotten my own book deal and was working on my first books. 

Why? 

Because this is how it works. 

As the great Jack London writes in his novel Martin Eden, “no matter how peculiarly constituted a man may be for blacksmithing, I never  heard of one becoming a blacksmith without first serving his apprenticeship.”  

In Wisdom Takes Work—which there are just 6 days left to preorder!—there are multiple chapters on the art of cultivating these mentors and teachers because there is no one who is able to reach their potential totally alone. There is no one who can learn everything they need to learn by trial and error. Wisdom is not a solitary pursuit. It is often a collective effort.

For thousands of years, this is how trades—and life—were taught. Not in a classroom with hundreds of other students, but attached to a professional, who taught, largely by example, until the student was ready to head out on their own. There are some things, the tennis great Billie Jean King would say of her time  training under Alice Marble, an eighteen-​time Grand Slam Champion, “you can only learn from someone who’s been the best in the world.” Or at least, someone who is world class.

It was from Robert that I learned everything—literally everything—about being a writer. He taught me how to write a book, how to think about books, how to research them, how to market them, how to work with a publisher. He fundamentally taught me, from beginning to end, how the entire process works. In addition to telling me what to do, he showed me how a real pro does the job. 

We have to find the people who can teach us and open ourselves to learning from them. Whatever stage of life we’re in, there is someone who knows more than us, who has been through more than us, who can open doors for us.  

We are a product of our teachers and our mentors. 

There would be no Plato without Socrates. There would be no Aristotle without Plato. There would be no Alexander without Aristotle. There would be no Marcus Aurelius without Rusticus or Epictetus or Antoninus. There would be no Zeno without Crates, and thus there would be no Stoicism without Crates. 

Do you know what Crates’s nickname was in ancient Athens? He was known as “the door-opener.” Because that’s what great mentors and teachers do: They open doors to worlds we didn’t even know existed. They invite us into things we wouldn’t have discovered on our own. They help us see possibilities we’d otherwise stay blind to. 

How do you find these door-openers? How do you attract their attention? How do you make yourself worth their while?

You have to show yourself as somebody with the hunger to learn and excel. You have to show yourself as somebody who listens. Somebody who is curious. Somebody who is worth teaching. Somebody who is coachable.  

Mentors give us books to read. They give us problems to solve. They give us riddles to chew on. They provide an example that inspires or even shames…and sometimes cautions. 

The process is not always fun. It will often be painful. As Epictetus would tell his students, having modeled himself on his mentor Musonius, “The philosopher’s lecture hall is a hospital. You shouldn’t walk out of it feeling pleasure, but pain, for you weren’t well when you entered.” 

Valuable things are rarely free. An apprenticeship is one of them. 

But it’s also priceless. 

I wouldn’t be here without it. 

There’s no way I can repay Robert for his kindness and his patience and his generosity. But as I explain in the “Grow a Coaching Tree” chapter in Right Thing, Right Now (the third book in the Virtue Series), as well as in the “Be a Teacher” chapter in Wisdom Takes Work, the only thing we can do is pay that forward. The next step is to become a teacher, to help mentor someone else. 

Because we learn as we teach. 

Because we carry debts from those who helped us—debts that can only be discharged through helping others.

And because, at the end of your career and your life, you’ll be prouder of what you helped others accomplish than what you achieved yourself. 

But only if you put the work in now…working as hard to open doors for others as you work to open doors for yourself.  

***

For the past six years I’ve been lavishing all my working hours on the Stoic Virtues series and I can honestly say Wisdom Takes Work , the fourth and final book in the series, is the culmination of my life’s work.

There are just SIX DAYS left to pre-order Wisdom Takes Work

Each time I release a book, I like to do a run of preorder bonuses like signed and numbered first editions, early access to the introduction, bonus chapters, and even an invite to a philosophy dinner at my bookstore, The Painted Porch. 

Just head to ​ dailystoic.com/wisdom before October 21st to claim your bonuses.

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Published on October 15, 2025 11:28
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