The Hidden Reason Most Books Fail (and How to Avoid It)

Writing a book is only step one. But without a book marketing strategy in place before you start writing, even the strongest idea risks falling flat. Your marketing doesn’t begin after the manuscript is done. By then, it is too late. If you want your book to attract clients and grow your business, your book marketing needs to begin with the very first spark of your idea.

Think of your book as a seed. How do you nurture that seed? You place it in good soil, prepared before the seed is planted, an...