Irdeto and ContentWise announce partnership for AI-powered streaming personalization

Irdeto, a global leader in digital video platform technology and security, has entered into a strategic partnership with ContentWise to deliver an artificial intelligence-driven solution designed to enhance video streaming services. The collaboration aims to offer streaming providers an innovative and personalized content experience for their users.

A Comprehensive Personalization Solution

The joint initiative combines Irdeto’s Experience platform with ContentWise’s UX Engine to craft a personalized and engaging user interface. This comprehensive solution focuses on content discovery, user engagement, and editorial control. Through advanced AI and enriched behavioral insights, the platform allows for seamless navigation and tailored recommendations across all user touchpoints.

In a highly competitive streaming market, platforms face increasing pressure to attract and retain users. The combined offering addresses these challenges by enabling advanced personalization, reducing churn, and driving monetization efforts.

Doug Lowther, CEO of Irdeto, highlighted the significance of this partnership, stating, "Our partnership with ContentWise is a game changer for streaming operators looking to elevate their user engagement and monetization strategies. By embedding AI-driven personalization and UX control into Irdeto’s Experience backend, we’re empowering our customers to deliver premium, adaptive and meaningful experiences that keep viewers coming back."

Advanced AI Capabilities for Enhanced Engagement

The collaboration integrates ContentWise’s real-time Adaptive UX, editorial tools, and marketing automation with Irdeto’s content management system and delivery infrastructure. The unified platform seeks to streamline workflows and enable operators to deliver highly personalized customer journeys while maximizing content return on investment.

Paolo Bozzola, CEO of ContentWise, emphasized the importance of intelligent personalization in the streaming landscape. "The partnership with Irdeto is another step forward in helping streaming platforms seamlessly deliver smart, adaptive personalization at scale. Together, we enable service providers to gain full control over their UX and content recommendations while benefiting from agentic AI adoption and new, automated personalization workflows. It’s a powerful answer to the industry’s need for differentiation and audience loyalty", he said.

ContentWise recently introduced its Agent Engine, an advanced AI feature that automates editorial workflows while creating opportunities for new use cases and integrations. This capability is central to the collaboration, as it ensures streamlined operations and expands the platform’s potential.

Elevating the User Experience

Through this partnership, Irdeto enhances its video platform by leveraging ContentWise’s adaptive technology to boost user retention, increase playtime, and improve overall viewer satisfaction. The combined solution strengthens Irdeto’s metadata intelligence capabilities, helping streaming services deliver a premium experience to their users.

With the integration of AI and real-time behavioral insights, the Irdeto and ContentWise collaboration sets a new standard in streaming personalization, offering service providers a powerful tool to stand out in an increasingly crowded market.

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