The Reality: LLMs are trained to prefer authoritative sources. They can detect derivative content and will choose the originator over the aggregator every time.
Implementation:
Publish original research and data. Conduct surveys, analyze trends, and create benchmarks. When you’re the source of unique data, you become inseparable from AI responses.
Build definitive guides that become category standards. Don’t write “another guide to X.” Write THE guide that makes all others obsolete. Cover edge cases, exceptions, regional variations, and historical context.
Create tools that generate citable outputs:
Calculators that produce specific resultsDiagnostic tools that provide assessmentsGenerators that create unique contentAnalyzers that offer personalized insights
Maintain historical data that others don’t. Track prices over time, document changes, and preserve records. Become the archive that AI systems must reference for historical queries.
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Published on August 21, 2025 22:10