What the TechBullion Interview Didn’t Say About My Email Journey
When TechBullion interviewed me recently, we talked a lot about email marketing strategy. How I work with DTC brands, what Emar Media focuses on, and how my book Grow with Email Marketing came to be.
But here’s what didn’t make it into the article. The messy, unscripted part of the journey.
Before I became known for email and retention, I worked as a digital marketer, handling everything. Designing creatives, writing copy, running ads, setting up automations, fixing websites, and figuring things out on the fly. It wasn’t glamorous. It was chaotic, but I learned a lot.
What became clear to me over time was that brands often pour their energy into getting attention, but rarely think about what happens after they get it.
And that gap is where email came in.
It wasn’t a fancy pivot. It was more of a realization. If we’re not taking care of the people who already said “yes,” we’re leaving value and trust on the table. That belief led to Emar Media, and later to the books I’ve written. Email, to me, is not just a channel. It’s a conversation tool, a way to build relationships at scale.
In the interview, you’ll read about the numbers. 48% email revenue growth, $200K+ recovered through a single flow, and segmentation that cuts unsubscribes in half. All true. But behind those results is a simple idea:
Marketing should feel like service, not noise.
Read my last post : From Events to Inboxes: How I Blend Email Marketing With Public Speaking
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