From Events to Inboxes: How I Blend Email Marketing With Public Speaking

If you had told me a few years ago that email marketing would take me from late-night campaign planning to standing in front of hundreds of students at colleges like Kathmandu University School of Management and Global College of Management, I probably would’ve shrugged it off. But here we are. Email changed the way I work, and speaking gave me the chance to share it.

The Email Journey That Got Me Here

I didn’t get into email marketing because it was trendy. I got in because I saw the gap. Everyone was focused on paid ads, ignoring the power of the inbox. I went deep into flows, segmentation, abandoned carts, deliverability, copy. I helped over 70 e-commerce brands scale revenue through email alone.

Some of those campaigns printed $10 000 without a single ad spend. That’s when I knew I was onto something real. I wrote Grow with Email Marketing and The Abandoned Cart Recovery Playbook to document the strategies that actually work. Not theory. Just tested, practical stuff.

Speaking at Colleges: An Unexpected Chapter

My first speaking invite came from Global College of Management. Then KUSOM reached out. At first, I thought I’d just go and share a few slides, but it turned out to be way more than that. These weren’t just classroom talks. These were full-on strategy sessions with students who genuinely wanted to learn how email marketing works in the real world.

Sagar KC speaking at Global College of Management on email marketing

They asked sharp questions. They wanted to know how to write better subject lines, how to recover more carts, and how to build flows that actually convert. So I broke it down the same way I would for a client. No filters. Just the real stuff.

What I Talk About

My sessions are simple and practical. I focus on things that brands, founders, and even aspiring marketers can apply the next day. Some go-to topics I love covering:

The core email flows every ecommerce brand needsHow to write subject lines that drive clicksWhy segmentation is underrated and powerfulReal-life case studies of email campaigns that brought in $5 000 to $15 000Why It Matters

When I was a student, no one came to talk about building their own thing. So I show up now and try to be that person.

Read my last post : Sagar KC on retention

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