Storytelling isn’t just for marketing

Storytelling isn’t just for marketing

In an era where consumers are flooded with choices and noise, the most enduring brands aren’t just the ones with the best features, they’re the ones that make people feel seen. That philosophy guides us at Michael Graves Design, as we believe that great design begins with listening. Our products, from the iconic Alessi teakettle to our Quick Fold cane, are never created in isolation. They emerge from stories: personal, emotional, and deeply human. This commitment to storytelling isn’t just a marketing strategy; it’s a design principle, one that bridges purposeful delight to create pioneering products.