5 ways retailers break trust—and how data can fix it

Consumers watch brand claims (and accuracy) closely and respond with their wallets.

When I became a first-time mom, my perspective on the products my family used changed completely. As a data scientist, I naturally dive deep into the details; now I was suddenly applying this rigor to ingredient and product information, turning every label into an obsessive data research project. This journey opened my eyes to a startling reality: Not all products are created equal, and there’s a profound gap between the trust we place in brands and the reality of what’s inside their products.