Why I Wrote The Abandoned Cart Recovery Playbook : A Note from the Author

Carts get abandoned. It happens all the time.
People visit your site. They browse. They add things to their cart. Maybe even two items. Maybe they even reach checkout.
And then?
They vanish.
No thank you. No “I’ll think about it.”
Just a sad, quiet cart sitting alone.
Like a puppy at the pet store no one picked.
At first, I blamed myself.
Maybe the checkout button was too small.
Maybe I should have used more exclamation marks.
Maybe Mercury was in retrograde.
But after a while, I stopped guessing and started testing.
I wrote email after email. Some worked. Some didn’t.
Some were so bad, I’d rather not talk about them.
But through it all, I learned what actually brings people back to complete a sale.
That’s why I wrote this book.
The Abandoned Cart Recovery Playbook is built for people who want clear steps and fast results. Not theory. Not buzzwords. Not advice like “try sending an email.” You already knew that.
This book gives you:
Real reasons why people abandon cartsHow to write subject lines that make people openThe kind of message that feels helpful, not annoyingWhen to send, how often, and when to stopWhat to offer (and what not to)Ready-to-use templates for every stageTools and tips to automate the whole thingYou don’t need to be a marketing wizard.
You just need to copy, tweak, and press send.
This book is for:
Store owners who are tired of watching sales disappearFreelancers trying to look smart in front of clientsNew marketers who hate writing long emailsAnyone who hears the word “automation” and wants to runLook, abandoned carts are part of life.
But leaving them untouched? That’s a choice.
I hope this book helps you turn “almost” into “paid.”
And maybe even have fun doing it.
Thanks for reading.
And don’t worry, I didn’t abandon you at the end.
— Sagar KC
Author of The Abandoned Cart Recovery Playbook
Read Why I wrote grow with email marketing
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