The Story So Far: How I, Sagar KC, Became the Guy Who Talks About Retention, Not Just Reach

Did you search up Sagar KC?

Perhaps you have also seen my name on a book, or in a LinkedIn thread, or in a campaign you were about to purchase. Or perhaps they said I am the guy who gets his rocks off over email flows and retention marketing. Whichever the case, I am glad you came. This is the actual account.

The LinkedIn version, not so. No, the author bio. The one with uncomfortable starts, odd u-turns, midnight meltdowns, and unexpected satisfying victories.

From IT Graduate to Creative Strategist

I did my BSCCSIT in computer science at Madan Bhandari Memorial College. I had a vision to be a software developer, database developer, or a network developer then. I lived in the world of code and logic and did not despise it, but I somehow was always attracted to work that added structure to creativity.

I did not go into freelancing even after graduating like many of my colleagues. I enrolled in Curves n Colors. Such a company was very instrumental in my formative professional life. On the first day, I was privileged to be given actual responsibilities to handle. I also had direct contacts with key clients such a Miss Universe Nepal. It was a hard job, yet it was good. All the campaigns counted. Every detail had weight.

That experience made me understand that marketing is not simply about images or some fancy phrases. It is about consistency, timing, trust and outcome.

The Music Chapter

Before getting into marketing on a fulltime basis, I used to play music. I was not doing it because of the fame and followers. I applied as I loved to do so. Writing, mixing, fiddling around with sounds, making up narratives allowed me to have what I never got at school. Freedom.

Ironically, that time listening to audio software with a pair of headphones came to my assistance in the future. The art of making music acquired me the lesson of rhythm, timing, structure, and pacing. Which involve as important additions to email marketing. Once you get silence, you get messaging. When you get the concept of flow, you get the concept of conversion.

The Shift from Creating to Thinking

I came to the point when I did not want to simply design and build. I did not know why things worked, and I wanted to know. It is that curiosity that drove me into strategy. I began to dig in human behavior, customer retention and email performance.

I discovered that we are all concerned with what it takes to reach more people but few of us discuss what happens when someone finds our brand. I became fascinated with the funnel, the middle and bottom part of it. I was interested in learning what keeps people coming back, and what makes them walk away, and what makes them interested.

That was an obsession that has turned into a career.

The Unexpected Speaker

In the current world, I am a workshop speaker in colleges and conferences. I speak of the relevance of smart marketing, sincere story telling, and long lasting retention measures. I do not aply marketing-hyped jargon and somehow speak guru-ishly. I make it real and current.

Talking also was not in the agenda, but instead I find pleasure in it. They are sharing stories, dividing complicated things into smaller, helping people to look at things in a different way and it is worth it. I simply attempt to deliver without bringing the fluff whether it is in front of a class or in front of a corporate team.

The Books I Wrote

I have already published two books:

Grow with Email Marketing: a book about designing email systems which work. It contains all the aspects I would have loved to someone to have shown me when I was just starting out.

The Abandoned Cart Recovery Playbook : a targeted and intense in-depth guide into getting your almost-sale skills back on track.

These books are not packed with hollow words and promotional jargons. They are tested, tried, down-to-earth and simple.

Who I Am Now

Now I am a team consultant, train team leaders, write campaigns, design flows, and assist companies to develop systems that really work. I do not want to become a viral governor and appear everywhere. I am more concerned with the brands that I collaborate with and the outcomes that we will produce.

I continue to send emails at a late hour. I continue to read feedback based on a line by line basis. I only three times after I still revise my copy before pressing send. This has not changed.

Being said, yes, I still manage to find time to listen to music. It keeps me at a reality check.

So Who Is Sagar KC?

I am an aspiring IT graduate with no speciality in software development.
The strategist who used to be a music producer.
The campaign builder who used to collaborate with national icons and currently writes retention flows of brands across countries of the world.
I am a speaker, an author, as well as a consultant and a problem solver.
My concern is on retention and not reach.
I advocate long-term effect rather than short-term buzz.
And I believe in assistive marketing, instead of irritating it.

When you have wondered who Sagar KC is, now you know. Personal brand, content machine I am not. I am simply a person who did whatever was curious and created something valuable in the process.

Want to Connect?

When you need to get your email flows fixed, need a frank opinion of your retention system, or just need someone to complain to about how your last campaign went to pot, I am available. I respond on a one-on-one basis.

Thanks for reading.

— Sagar KC, strategist, writer, speaker, and a person who still believes the best marketing is a good conversation, has written it.

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