Honey Trap Marketing: How Deirdre Tshien Built a Strategic Content Ecosystem (Case Study)

(…and why I’m following her lead)

Deirdre Tshien, a serial entrepreneur, podcast host, and author, believes that content without strategy is just noise. That belief led her to develop the Honey Trap Marketing method and to launch Capsho, an AI-powered platform that transforms long-form content into strategic marketing assets.

As someone who’s currently reading her book Honey Trap Marketing (and loving it), I’ve found Deirdre’s approach both refreshingly practical and deeply aligned with how I te...