Carl’s Jr. Drops Surprising New Ad With a Familiar ‘That’s Hot’ Cameo

Paris Hilton and Alix Earle are bringing the heat and the queso to Carl’s Jr.

The fast food chain just launched a new campaign for its limited-time Queso Crunch Burger, and it’s tapping two of the internet’s most recognizable faces. 

Earle, the 24-year-old TikTok star, leads the cheeky new commercial, which features a surprise cameo from Hilton, nearly 20 years after her infamous 2005 ad for the brand.

“I honestly couldn’t believe it,” Earle told E! News of Hilton’s appearance. “It’s the perfect little cameo moment in there.”

Hilton’s return is short but iconic, nodding to her original role in one of the most talked-about burger ads of the 2000s. 

According to Earle, the collaboration just made sense. “She’s someone who has such an inspiring trajectory,” she said. “She’s always giving me words of wisdom and advice, and she’s a great role model.”

The new campaign isn’t just a nostalgia trip—it’s also part of a broader push to reintroduce Carl’s Jr. to a new generation. Earle previously starred in the brand’s Super Bowl spot earlier this year, and this time, she’s not just front and center. She helped craft the burger itself.

The Queso Crunch Burger, available through September 2, features a beef patty topped with creamy queso, pepper jack cheese, pico de gallo, and a layer of crunchy, seasoned tortilla strips, Earle’s favorite chip, on a toasted bun.

“I’m very excited,” she said. “It is delicious.”

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Earle also used the shoot as a chance to flex a new skill: acting. “I’ve been taking some lessons, so hopefully it’s paying off,” she said. “This is a very funny, cheeky commercial. I’m excited for people to see that side.”

With Hilton bringing back her signature “That’s hot” energy and Earle serving modern influencer charm, the campaign bridges old-school and new-school cool—one queso-smothered bite at a time.

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