New Justin Bieber Album 'Swag' Has Fans Reacting in a Big Way

Is Justin Bieber about to drop a new album? Yes.

Rolling Stone confirmed, "A new Justin Bieber album is coming." And The Hollywood Reporter noted that the new album is coming on Friday, July 11. It's being released by Def Jam, THR reported.

Fans reacted in a big way.

"Justin Bieber coming out with an album n it’s called swag. My life is getting better," a woman wrote on X.

"Justin Bieber releasing a new album IM GOING TO LOSE IT," wrote another fan.

Justin Bieber releasing a new album 😭 IM GOING TO LOSE IT 😭

— janelle (@jne111y) July 11, 2025

According to USA Today, billboards in cities around the world have been hyping the cover art with the word "Swag" and a parental advisory label in the corner. The billboards have popped up in New York City, Atlanta, Los Angeles, and Iceland, USA Today reported.

Bieber hasn't had an album out since 2021. This would be his seventh.

Bieber had fans buzzing with anticipation when he posted a video to his Instagram page on July 10 that showed one of the billboards with what looked like a 20-set track list.

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A post shared by Justin Bieber (@lilbieber)

Bieber also shared an image with the word Swag and his wife Hailey holding their baby. You can also see his back in the photo. There's no question that a lot has changed in Bieber's life since his last album, largely his marriage and child. Due to continuing fan concern about Bieber, the album's lyrics will certainly be scrutinized for clues about his life.

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A post shared by Justin Bieber (@lilbieber)

According to TMZ, when the album drops, fans should be able to find it on all platforms.

"I’VE WAITED MY WHOLE LIFE FOR THIS," a fan wrote on his Instagram comment thread.

"Prince of Pop is back!!!!!" another wrote.

Bieber spent some time in Iceland working on the new tracks, according to TMZ.

"I just know this is a masterpiece," another fan wrote on his page.

Related: Hailey Bieber Speechless After Justin Bieber Message