Jason and Travis Kelce's Garage Beer Created BeerBed™ and You Can Win It

The team behind Garage Beer—the crisp, no-nonsense lager co-owned by Jason and Travis Kelce—has officially outdone itself. Meet the BeerBed™, a custom-built bed complete with a working kegerator in the headboard. It’s absurd, it’s real, and yes, you can win it.

Starting July 1, Garage Beer fans can enter to win the only bed in the world that literally pours beer by simply commenting on the brand’s Instagram post or retweeting it on X. The giveaway runs through July 15, and the winner will walk away with the full setup: the BeerBed frame, a brand-new Casper mattress, and a functioning tap system that pours cold Garage Beer from two glorious headboard-mounted taps.

Think of it like a waterbed... but way better.

“Honestly, this was a stroke of genius,” Corey Smale, Garage Beer’s VP of Marketing, told us. “We’ve already put beer in hot dogs and on people. Sleep felt like the next logical step.”

The idea may have started as a joke, but thanks to longtime collaborator Jordan Phoenix, the guy Smale calls their director/problem solver/sometimes actor, it quickly became real. “If I can think of it, he can usually make it happen,” Smale said. “I’m still amazed at how dumb something can become when our brains work together.”

Garage Beer Creates First Ever BeerBed™ (1:10)

But what’s actually inside this thing?

While the mattress may or may not be designed to hold liquids, Garage Beer’s team isn’t giving away all their secrets. What we do know is that a legit kegerator is built into the handcrafted wooden headboard. Push the tap handle, and golden beer flows. That’s the BeerBed in action. And yes, someone will actually be sleeping on it soon.

Garage Beer has made a name for itself by walking the line between performance art and product promotion. From retro fridges with White Castle to marketing sunscreen for your beer, the team thrives on ideas that are both hilarious and somehow tangible.

“Beer should be funny. Full stop,” Smale said. “Our number one job is to make the best light beer on the planet. Our number two job is to entertain people and create content we’d want to see ourselves.”

Garage Beer BeerBed.

Garage Beer.

So why go all in on something as weird and wonderful as the BeerBed?

“This one had to be real,” Smale said. “We’ve made silly stuff before that was just for content’s sake, but this time, the idea wasn’t good enough until it actually existed. That’s what puts it over the top.”

And it’s not just about going viral.

The campaign is meant to reflect Garage Beer’s core identity: a brand that takes light beer seriously and everything else lightly. 

According to Smale, this is a once-in-a-lifetime promo. “You’re not going to get another shot at winning a bed that pours beer out of the headboard,” he said. “Only one beer brand would dare to be this dumb. And we couldn’t be more proud.”

So if you’ve ever wanted to nap near your own personal tap system—or just want bragging rights for owning the world’s most over-the-top beer setup—now’s your chance. Keep an eye out on Tuesday, July 1, for Garage Beer's post on Instagram and X.

One comment. One retweet. One legendary BeerBed.