Subway’s New Happy Gilmore Meal Comes With More Than Just Sandwiches

If you’ve ever dreamed of ordering a Shooter McGavin-endorsed sandwich, your moment has arrived. Subway is celebrating the release of Happy Gilmore 2 with a real-world meal deal, and it’s hitting all the right nostalgia notes with collectible cups to match.

The “Happy Gilmore Meal,” available at participating Subway locations later this summer, is a promotional tie-in with Netflix’s long-awaited sequel to Adam Sandler’s golf comedy. 

But the twist? Instead of Happy, it’s his longtime rival Shooter McGavin—played by Chris McDonald—fronting the campaign.

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Subway is leaning into the character’s swagger, serving up combo meals with themed packaging and limited-edition cups that feature scenes and quotes from both the original and the new film. Fans can expect nods to some of the most iconic lines from Happy Gilmore, including that infamous “Talk about a hole in one” plug from the first movie.

McDonald even shot new material for the campaign, not just for the film but also for social media. Pro golfer Bryson DeChambeau joined him in spots promoting the meal, giving the whole thing a surreal but strangely satisfying sense of legitimacy.

It’s not the first time Subway has appeared in a Sandler film, but it might be the most immersive experience yet. Netflix and Subway are banking on the power of nostalgia and the momentum behind Happy Gilmore 2, which debuts next month on the streamer.

“We wanted to give fans something that felt like it came straight out of the Happy universe,” said Cristina Wells, SVP of U.S. Marketing at Subway. “This meal brings the fun and the flavor—and a little Shooter attitude with it.”

The collectible cups are expected to drop in limited quantities, so fans looking for a piece of the Happy Gilmore legacy might want to act fast. Because in the words of Shooter himself, “Just stay out of my way... or you’ll pay. Listen to what I say.”