Tom Cruise on Publicly Supporting 'Sinners’: ‘When One Movie Wins, We All Win’

Tom Cruise’s social media is a far cry from an endless promotion of various movies that recently hit theaters. While Cruise posts clips, photos and unique tidbits about his own films on his X account, one specific post in late-April stood out from the rest.

The Mission: Impossible star had one post in the middle of wild clips from his upcoming film—a photo of himself holding a movie stub in front of a banner for the Ryan Coogler-directed film Sinners.

The caption was the highest praise for Coogler, star Michael B. Jordan and the rest of the Sinners cast and crew.

"Congratulations Ryan, Michael, and to the entire cast and crew. Must see in a cinema and stay through the end credits!" Cruise posted on X.

Congratulations Ryan, Michael, and to the entire cast and crew. Must see in a cinema and stay through the end credits! pic.twitter.com/rQ54y74j2e

— Tom Cruise (@TomCruise) April 27, 2025

Unsurprisingly, Cruise's message and post went viral quickly, as he threw his support behind the movie on social media and by seeing it in theaters. Sinners became a box office juggernaut, currently ranking No. 10 among all R-rated movies on the cumulative domestic box office, pulling in $277.3 million, per The Numbers.

While Sinners is an undisputed hit with fans, it excelled at IMAX theaters, as the movie was filmed with IMAX cameras. Cruise's support of the movie led to IMAX CEO Rich Gelfond texting him a thank you message for supporting the film.

As The New York Times reported, Gelfond said Cruise responded quickly with a candid message.

"When one movie wins, we all win," Gelfond revealed Cruise said.

Cruise's support of Sinners and his mindset in doing so, is telling. Especially considering that Mission: Impossible - The Final Reckoning was nearing its debut at the time of his social media post.

But Cruise's love of movies and full-blown push to keep fans seeing movies in theaters trump any promotion of his own films, and that much has become apparent.

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