Autodesk CMO Dara Treseder on how brands are navigating attention and polarization at Cannes Lions

From the rise of creators to building trust with audiences, Treseder shares the marketing strategies taking shape at this year’s festival.

At the Cannes Lions International Festival of Creativity, top agencies and brands vie for awards and hustle to close deals. As this year’s event wraps up, Autodesk CMO Dara Treseder shares the insider buzz—from the continued rise of creator-led content to how brands navigate getting the right kind of attention in a polarized market.