Busch Light Debuts New Lime Flavor for Summer
Fruity flavors don't typically come to mind when you think of beer.
There are fruit-flavored drinks, and then there is beer; one or the other.
However, that's been slowly changing in the marketplace, and now a popular beer brand is getting a makeover for summer.
Busch Light and Anheuser-Busch have announced the addition of Busch Light Lime, which the company describes as "a crisp, refreshing lime-flavored lager with a touch of sweet on the front end and a clean beer finish on the back".
"As lime is a familiar and welcoming flavor, having a distinct tart and zesty profile that’s known to be refreshing and ideal to enjoy in hot weather, the brand is offering fans another fruit-forward flavored lager to enjoy as they embark on their next outdoor adventure this summer," the beer brand noted in a press release.
Busch Light has been slowly introducing fruit-flavored beers into its lineup.
The company says it is the "second fastest-growing brand in the beer industry year to date."
The company introduced Busch Light Apple first, and brought it back after fans clamored for its return. That led to Busch Light Peach in 2023, a "limited-edition summer lager," according to the company.
“We’re kicking off this summer with our second seasonal drop so our fans can enjoy camping and post-hikes with their favorite cold, smooth beer in hand,” said Krystyn Stowe, Head of Marketing, Busch Family & Natural Family at Anheuser-Busch, in the news release. “Between Busch Light Lime’s debut and the return of Busch Light Apple, 2025 is the summer of flavor, and our fans love our fruit-forward flavored beers. Listening to our fans and bringing them the innovations they want is our top priority.”
The limited-edition lime beer is available in 25 states while supplies last. States where Busch Light Lime is available include: Colorado, Connecticut, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Maryland, Michigan, Minnesota, Missouri, Montana, North Dakota, Nebraska, New Jersey, New York, Ohio, Pennsylvania, South Dakota, Utah, Virginia, Wisconsin, West Virginia, and Wyoming, the company wrote.
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