This New Hershey’s Bar Is Healthier Than It Looks and Packed With Protein

The line between indulgence and nutrition just got a little blurrier thanks to Hershey’s. The iconic candy brand is leaning harder into the high-protein trend with the launch of its One x Hershey’s Double Chocolate Protein Bar, designed to satisfy your sweet tooth while helping you meet your macros.

Made with real Hershey’s cocoa and studded with chocolate chips, the new bar delivers a rich, chocolaty flavor with just 1 gram of sugar and 18 grams of protein. 

It’s the latest move by The Hershey Company to expand beyond the candy aisle and into the protein space. The reason? Consumers are increasingly hunting for better-for-you snacks with staying power.

Over the past few years, protein-packed products have surged in popularity. From cottage cheese making a comeback to protein-enhanced cereals, pastas, and bagels crowding store shelves, it seems protein is everywhere. 

Hershey’s is capitalizing on this shift with its brands One and Fulfil, which have already rolled out several treats that combine classic candy flavors with functional ingredients.

One’s lineup includes flavors like Chocolate Chip Cookie Dough and S’mores, and earlier this year it dropped a Hershey’s Cookies ‘n’ Crème protein bar. The Double Chocolate edition builds on that success by doubling down on the indulgence without the sugar crash.

It’s not just gym-goers fueling this trend. 

With consumers looking for snacks that keep them full between meals or after workouts, the protein bar category is no longer niche. Hershey’s has figured out how to give people the flavor they crave while sliding in the fuel they need.

The new Double Chocolate bars are already hitting shelves in select markets (and on Amazon) and will roll out nationwide soon. And if this launch goes the way of its predecessors, expect even more nostalgic flavors to get a protein-powered makeover.

So whether you’re lifting weights or just lifting yourself through the afternoon slump, Hershey’s latest might be your new go-to.

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