Shouting Into the Void: The Indie Author’s Social Media Maze

Being an indie author in 2025 means more than writing books. It means becoming your own marketing team, publicist, and digital cartographer. Trying to map out which social media platforms still matter, and which are just digital graveyards echoing with silence.

Some days, it feels like progress. A well-timed post lands. A reader messages to say something in your story moved them. A review appears out of nowhere and reminds you that your words are actually reaching people. Other days? You spend more time crafting hashtags and formatting posts than writing anything meaningful. You try out a new platform—like Threads, for instance—only to discover it’s a ghost town. You cross-post something, hoping it’ll spark engagement, and… nothing. Not even a flicker.

And yet, we keep going.

We try X because it still has reach, even if it feels like everyone’s screaming into the wind. We try Bluesky, hoping for quieter, more thoughtful conversations. We post images to Instagram, battling algorithms and aesthetic trends. And sometimes we just log off altogether and write in peace, remembering that the story is the thing.

I don’t have the answers yet. Still figuring it all out. But if you’re a fellow writer feeling the same fatigue, you’re not alone. The void may be silent, but it’s full of us, all trying to make our stories heard.

Thanks for reading.