Forever 21 Has Announcement After Closing All Stores
Earlier this year, beloved clothing retailer Forever 21 closed all of its 354 leased stores in the United States after the company filed for Chapter 11 bankruptcy back in March. But it doesn't sound like the brand is completely dead.
Founded in 1984, Forever 21 offered a massive selection of trendy and relatively inexpensive clothing items both in its massive in-person stores and online, boasting one of the most extensive men's collections of any fashion retailer typically found in a shopping mall.
Despite four decades of business and establishing itself as one of the biggest names in fast fashion, the company officially shuttered all of its U.S. locations back in May after filing for bankruptcy in March.
"Forever 21 is one of the most recognizable names in fast fashion. It is a global brand rooted in the U.S. with a strong future ahead," Jarrod Weber, global president for lifestyle at Authentic Brands, told USA Today back in March. "Retail is changing, and like many brands, Forever 21 is adapting to create the right balance across stores, e-commerce and wholesale."
Needless to say, this left the future of the company rather uncertain. But it does not sound like the fast fashion giant is completely disappearing.
In a recent social media post, Forever 21 claimed that the brand "isn't going anywhere," though it did not share specifics about what would be coming next.
"We know there's been some buzz, and we want to clear things up. Forever 21 isn't going anywhere and we are still committed to bringing you the styles you love. Right now, we're evolving, refreshing and building what's next," the company wrote in a statement on its Instagram account last month.
"We get that change can feel unexpected, but we're excited for what's ahead, and we'll be sharing more with you soon. Thanks for sticking with us, you're the heart of everything we do."
Obviously, there are still a lot of questions about what the future holds for Forever 21, but it seems like the beloved brand is not dead yet.
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