What Killed Skype? And Could It Happen to Your Book Brand, Too?

Skype had more than 300 million users.

It was the default word for video calls, the way people say “Google” instead of “search.” And yet, after 22 years, it’s gone.

A platform that once felt untouchable is now a cautionary tale in missed evolution, fading relevance, and silent retreat.

What happened?

A recent press release from Media Relations Agency, featuring insights from Jason Kocina, explored Skype’s collapse and what it means for brands that fall off the radar. His perspective got me think...