How to Choose a Profitable Book Idea (and Avoid Costly Regrets)

Imagine this: You spend months—maybe even years—pouring your heart into a book. You write, revise, polish, and finally publish… only to realize it’s not the book you needed to write. It’s a beautiful creation, sure—but it doesn’t align with your business. It doesn’t attract clients. It doesn’t advance your brand. It’s just… there.

I know the feeling because I’ve been there. My book Public Speaking Super Powers is a fantastic resource. It’s well-written, filled with insights, has won awards, and ...