&#x1f525; The Show Must Go On: My Journey Through Pain, Purpose, Prospecting, and the Power of Sharing It All &#x1f525;

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🔥 The Show Must Go On: My Journey Through Pain, Purpose, Prospecting, and the Power of Sharing It All 🔥

When I sat down with my friend Pete Primeau for Episode 224 of The Pete Primeau Show, I didn’t expect the depth, emotion, and reflection that would pour out.

This wasn’t just another podcast appearance—it turned into a life conversation. About faith. About failure. About fighting through. About how I got back up when everything in me wanted to stay down. And most importantly, about why I now feel called to share everything I’ve learned so others can rise too.

Bet on discipline over talent. Most people won’t do the work. That’s your edge—outwork, outlast, outlove.

Use AI to amplify, not replace. AI saves time, scales your outreach, and makes you smarter—but authenticity is non-negotiable.

Prospect like a machine, connect like a human. Reach out with heart, precision, and consistency. People remember the real ones.

Publish your playbook—then dare others to follow it. Share what works. Most won’t replicate it. That’s what keeps you rare.

Sales is a team sport. Your greatest success comes when your team, partners, and customers win too. Lift everyone around you.

Be the leader who helps others see around the corners. Share your scars and stories so they don’t have to bleed in the same way.

What got you here won’t get you to the next level. Reinvent, evolve, and let go of ego. Success demands a new version of you.

Faith is your foundation. When the world wobbles, remember who you are and whose you are. You’ve never been alone.

Get knocked down? Get up swinging. You’re the Rocky Balboa of sales. Stay in the fight. The show must go on.

Why I Wrote The Show Must Go On

After publishing Salesman on Fire—my bestselling book from 2020—I truly thought I was done. That book flipped a switch for me. It led to massive career shifts, deeper engagement, and greater impact than I ever imagined.

But then… the world changed.

Sales changed. Buyers changed. Burnout skyrocketed. And most of us were putting on a brave face, logging into Teams calls while quietly unraveling off camera.

I looked around and thought, “There’s more story to tell.”

And not just my story—but a manual for anyone who wants to keep going when everything says stop. So I opened the vault. I shared how I’ve closed nine-figure deals from scratch using LinkedIn and AI. I documented the conversations that shifted my career. I pulled the curtain back on what it means to lead when you’re at your lowest.

And yes—I got vulnerable. Because real strength starts there.

What Pete and I Talked About

Pete gave me space to share things I don’t always say out loud. And I’ll be honest—it felt good. It felt necessary. Because if there’s one thing I’ve learned, it’s that you can’t help others if you’re hiding your scars.

Here’s what we unpacked together:

Why faith is my foundation. I’ve been through loss, uncertainty, and fear—but never alone. God was with me every step.

How I use AI to multiply my time and impact. I’m not scared of AI—I embrace it. It makes me faster, smarter, and more prepared. But I’m always the final editor. Authenticity is non-negotiable.

What I learned from being knocked flat. I’ve lost jobs, lost deals, been underestimated, overworked, and ghosted. But like Rocky Balboa—I refuse to stay down.

Why I published my entire playbook. Prospecting scripts, email prompts, outreach cadences, internal influence—I put it all in the book. I dare you to outwork me. Most won’t. That’s the point.

Team selling is the future. I’ve seen firsthand how selfless, supportive, coachable sellers outperform lone wolves every time. I’ve evolved into an orchestrator, not just a closer.

The best leaders help you see around corners. I followed one of mine across three roles. She promoted me six times and helped me become the sales leader I didn’t know I could be.

Sales is a noble profession. It’s been the vehicle for every dream I’ve realized—my family, my faith walk, my success, and my ability to help others.

But it’s not easy.

It will test you. Break you. Force you to evolve or exit.

That’s why I wrote The Show Must Go On. Because I’ve lived it. Because I’m still in the trenches. And because I know someone out there is facing the same demons I’ve battled—and I want you to know…

You’re not alone.

God’s not done with you.

And your best work may still be ahead of you.

So if you’re in sales, leadership, or life… If you’ve ever been counted out… If you want the real, raw, unfiltered playbook from someone who’s walked the walk…

Get the book. Watch the episode. Send me a message if it helps.