Beyond Transactions: Primary Banks.

Vasilina Popova

This article is intended for senior bank executives who are responsible for driving strategic growth and profitability. We will dig into the intricacies of product holding ratios, advanced CLV modeling, and Customer Lifecycle Optimization (CLO), providing actionable insights and methodologies. Leveraging cutting-edge data analytics and technology, we will demonstrate how to quantify the impact of these strategies on revenue and profitability. By adopting a proactive, data-centric ...