Customer Behavior Analysis with Neo4j in banking

Illustration by Leandro AlzateConnected Data on a Knowledge Graph

Traditional relational databases, while effective for transactional data, often struggle to capture the intricate web of relationships that define customer behavior. These systems can fall short when attempting to analyze complex patterns like product holding ratios across diverse customer segments, or the subtle correlations between transactional behavior and product adoption. The rigid, tabular structure of these databases makes ...