Persuasion: Social Influence and Compliance Gaining Summary & Review

Persuasion: Social Influence and Compliance Gaining (2022) by Robert H. Gass and John S. Seiter provides a deep dive into the mechanics of influence, blending theory with real-world applications. This article distills the book’s core insights, focusing on practical takeaways.

Exec SummaryYour credibility is crucial, increase itSave face to increase compliance, especially if they’re higher statusNLP is hogwashFULL SUMMARY

About the Author:
Robert H. Gass is a profes...