Max, Formerly Known as HBO Max, Changed Its Logo

Max, formerly known as HBO Max, officially has a new logo on Sunday night, March 30.

The new logo for Warner Bros. Discovery's steaming platform was unveiled on Sunday evening. The new logo gives a nod to HBO's classic logo. The new logo was "quietly" launched on Sunday evening, according to Variety.

The streaming service has ditched its colorful logo in place of something more in line with what HBO has. According to Variety, the streaming platform has ditched "its shiny blue user interface for a new monochrome color palette that, either purposefully or not, evokes the longtime branding of HBO."

The new logo looks more like the classic black-and-white logo used by HBO for decades.

Max has launched their new logo. pic.twitter.com/6otI8BL9Xm

— DiscussingFilm (@DiscussingFilm) March 30, 2025

The logo reportedly updated on the streaming service on Sunday morning. Millions will be watching "The White Lotus" via the Max streaming app on Sunday night - and they should notice the new logo.

Variety had more:

The rebrand, which was updated on the service and its social media outlets Sunday morning, now matches Max with the same palette of the HBO logo, which may help consumers associate the two brands with one another. (Both Warner banners share the same CEO in Casey Bloys.) The new look also resembles the monochrome branding of Apple TV+, another streamer that is largely associated with mature programming.

The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max,” brandishing a deep purple palette. But after the film and television studio was spun-off by AT&T to merge with Discovery, Inc. in 2022, the newly formed Warner Bros. Discovery announced plans to change the branding.

Max previously switched from purple to blue branding, detailing their decision.

Then-global CMO Patrizio Spagnoletto told AdWeek that the company felt blue was best.

“There’s different types of blue, and if you put us in juxtaposition to Disney or Paramount or Prime, they look different,” Spagnoletto said at the time. “With our blue and the way that the logo is designed, what we were going for is a combination of premium but accessible.”

He added: “Consumers will tell us if we got it right, and we think we did. But there’s enough room in the world of blue to still differentiate ourselves.”

It seems like consumers have told Max that they got it wrong, as the switch was made on Sunday.