Why Some Book Ideas Are a Client Magnet (and Others Just Fizzle Out)

You’ve seen it before. Maybe you’ve even experienced it yourself. An entrepreneur writes what they think is a client magnet book, launches it with high hopes, and then… nothing but silence. No buzz. No clients lining up. Just a lot of quiet disappointment (and maybe a pint or two of dark chocolate gelato. Or is that just me?).

I’ve worked with many brilliant business owners who’ve confessed to me: “I thought writing a book would put me on the map, but all I got was a few polite congratulations o...