How to Succeed in a Sales Call Center
Hi readers, Here’s the introduction from my new book, How to Succeed in a Sales Call Center
IntroductionMy name is Brendan Shea. I’m a once and present Californian who’s lived coast to coast in the US. After a life in restaurant management and theater, I’ve worked in telemarketing, sales, sales support and call center management, and have been a salesperson, trainer and sales writer for the past fifteen years.
Voted #1 in Customer Care in my fourth year in telemarketing, I have been recognized as a significant contributor in my field, and in the past eight years, in my current role, have helped generate north of $50M dollars in sales.
I was recently interviewed by a research firm to help them understand trends in the California solar market, and they plan to interview me again next year. As a mid-level employee, it is exciting to be asked for my views and ideas.
My extensive understanding of solar sales, the rudiments of electrical for solar installation, PG&E data, roof specifics and related dynamics, have been widely availed by thousands of happy customers who’ve achieved basic understanding of their projects, enabling them to negotiate the solar market to their advantage.
The book is not about solar, but I use my solar and other sales knowledge in such a way as to help call center workers up their game. When companies are made up of large numbers of employees who take pride in their work and press on to give their best effort, those firms excel and their industries flourish.
At the end of the day, however, I’m just a man, talking to customers, sharing what little I know, and hoping they’ll realize what I want is for them to have a good outcome. So then, How to Succeed in a Sales Call Center, is a compendium of handy sales tips that you, the telemarketer, can use in any sales scenario.
And I am a firm believer that attending to the smallest details of a sale can make all the difference when it comes to customer satisfaction and corporate success.
I didn’t want to call the book, How to Succeed as a Telemarketer, as telemarketers by that name are stigmatized to this day. But I got my sales start as a telemarketer, and have built my career significantly, and ‘How to Succeed’ is filled with tips on excelling in the field of call center work.
These nuggets of knowledge are not meant to be lengthy lessons that drone on for days; people today have precious little free time, so I feel there’s no need to paint this book with too much window dressing.
Why would a telemarketer need a book on sales? Sure, there are plenty of books out there on selling: good ones, bad ones maybe, and the mediocre. But I don’t know of any that are specifically designed to help everyday telemarketers rise to the top of their profession, elevating themselves beyond the norm, and ‘How to Succeed’ can do just that.
Why telemarketing? With the world turning ever-more to AI and related functionality, the workforce is changing. In a few decades, most jobs will probably be held by C-level executives, engineers with deep knowledge pockets, and service personnel, so for those not on the higher rungs of collegiate success, your average person needs to have a career that will take them through life well-attended.
This book addresses an aspect of sales that most don’t. Not only that, but I also outline key, commonly known software in the volume, recommending it be used in a manner specifically helpful to you as a call center rep, so that you can be the best of the best.
I’m living proof that working in a call center doesn’t have to be a nowhere job, and that if you work hard and never let up, you can elevate your position to the highest ranks. I’m not a C-level executive, but that has never been my ambition, and if a reader follows the simple sales tips in my book, they can eventually rise to the top if that is their mindset.
I hope you’ll enjoy this little book, and that it helps you become the salesperson or call center rep you long to be.
Brendan Shea
Please click here to view or purchase the book on Amazon
