Book Launch 101: Media Hijinks, Amazon Timing, and VIP Treatment for You

The last 72 hours – that's me on the right. (Source: AgentGenius)

I opened an appropriate fortune cookie last week: "A calm sea does not make a skilled sailor."

It's important to always have a Plan B.

Take, for instance, a book launch. It's easy to miss the bestseller list if you don't have a contingency plan for when things go wrong.

This is exactly what happened to me in the last 72 hours, and my Plan B involves giving away lots of goodies.

Today is December 15th, and the new Expanded and...