How to Create a Global Phenomenon for Less Than $10,000

Here is my most recent keynote from the 2,000-person+ Le Web in Paris, which focused on how to catalyze a global phenomenon on a very limited budget. Topics include:

- How to sell "around the product" for more coverage.

- The three necessary types of media exposure.

- Real-world tipping points from the launch of The 4-Hour Workweek

- How to increase website conversion 80%.

It pulls from real case studies, including my own experience and tech start-ups I advise…

To advance slides on the...