Being Kenneth Branagh: 11 Tips on Filming a Book Trailer (Part Two)

Two days before previewing the trailer at Balticon 46, I began a series on what has been my life for the past seven weeks: The Janus Affair book trailer. While there has already been a lot invested into this projectand critics dismiss book trailers as trendy gimmicks that hardly sell books, I truly believe that it has been a worthwhile and educational ride.

The crowd reaction this weekend to the preview was payback, indeed.

But what is it about book trailers that make authors, agents, and publi...