All about blog collaborations

Image courtesy of Clark Tibbs via substack.com

Last week’s Substack blog was a collaboration with fellow local Marketer Maria Lloyd about Local Marketing. I hope that this will be the first of many blog collaborations on All About Digital Marketing, and I have had a great response since opening up the blog to this.

What are the advantages of blog collaborations?

Blog collaborations are a great way to network with other individuals and businesses who can compliment your own. You can enjoy the benefits of cross promotion by being featured on a new platform and by the supplementary promotion that will occur on each other’s social media and other channels. Also, as you are authoring the blog, this enhances the credibility of you and/or your business as the experts in your industry or field.

Tips for blog collaborations

To make the most of an opportunity to collaborate on a blog (or any other medium such as a video, podcast, social promotion etc.) do the following:

Follow any instructions that are given

If you don’t follow the instructions for blog collaborations set out in the content request there is a high chance that your content will be rejected.

Check the blogger’s existing content

Have a look at their blog, website, social channels. See what has been written already so that you are not writing about a subject that they have already covered recently. Looking at their topics and style will also help you decide what would be a good fit to compliment the existing content.

Add a personal touch to the content

You are the expert in your field. Telling your story or delving into your area of expertise makes your content stronger and much more interesting when doing blog collaborations. You have a perspective that no one else can have, so share it and captivate your audience at the same time.

Use SEO keyword research

If you are able to learn some SEO and include a keyword or two in the text, this will really help people to find your blog when they search for a related topic using Google or another search engine.

Assume you are writing for dummies

The easiest way to make your content understandable is to imagine that you are writing it for someone who has absolutely no knowledge of the subject that you are discussing, because that will probably be the case.

Ensure that any assets that you provide are legally available for use

Anything that you provide (text, images, video etc.,) for blog collaborations should be legally available for use both by yourself and the blogger because there is nothing worse than a blog being pulled due to the legal owner demanding that it’s taken down (I have seen this happen).

Don’t use AI to write content

For now at least, AI is not a content writer. The content produced by it is mediocre, there is a high chance that the text could be at least partially stolen because AI is trained on existing content - it doesn’t create text from thin air and there is a chance that it could make up facts. I personally want high quality content written on my blog by people who know what they are talking about.

Share the result on your own social, ensuring that you tag them

It’s also good manners for the blogger to let you know that they are posting the content and to tag you as well.

Finally, enjoy. This is a great opportunity for everyone involved!

Are you a Communications or Marketing professional, Writer, Graphic Designer or SEO Professional who would like to contribute to my blog All About Digital Marketing? Contact me at louisaguiseauthor@gmail.com with your suggested topic or put your contact details in the comments.

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