My local marketer
Last month I was honoured to be the first ever guest on a new podcast. My local marketer podcast is a new podcast hosted by my lovely friend Maria Lloyd who also lives in Reading. Her new podcast is all about local advertising - to highlight the stars in our area, provide local marketing opportunities for them and create engaging content.
What is local marketing?“It’s a strategy used by businesses to promote their products and services to people within a local area. This is good for businesses that need to get people into physical premises, or for operational reasons such as ease of delivery for small businesses”. Says Maria,
She then goes on to say that it’s about much more than that. According to her it’s connected to a strong sense of community spirit, as well as for people’s daily lives and wellbeing. She herself wasn’t aware of how much there was to do Reading, and felt that Reading’s events didn’t look as impressive as events happening in our bigger neighbour London, which is only 25-minutes away by train. Reading for Maria was just another communter town - reflecting popular opinion. Many people who don’t live in Reading, but who have passed through in a heartbeat on the mainline to London, often comment “Isn’t it just a train station?”.
As Maria says about her own opinion of Reading, “This doesn’t exactly instill a sense of happiness or wellbeing when you are not satisfied with the area where you live.” She started the My local marketer podcast for this reason, “yes we have great access to London, but this shouldn’t stop us from also making the most of what’s on our doorstep on a daily basis too”.
Through her My local marketer podcast podcast Maria aims to give people a greater sense of belonging and connection to Reading and support local businesses and groups because she strongly believes that this will in turn lead to the development of further opportunities for everyone.
And I think that she makes a compelling arguement.
And why is local marketing important?Maria says that it is important for three reasons:
Business level - it well help to promote and sell your products and services to people in your local area because your marketing will be highly targeted.
The individual level - it will help to improve the wellbeing and happiness of people in the local community, make them more aware of the opportunities available to them
Community level - instilling a sense of pride in one’s local community will encourage them to become more involved and to look after their local area and each other. Everyone can benefit from local marketing.
Check out the My local marketer podcast on the official website. Maria will be not only promoting local businesses and groups in Reading through her local advertising, but also sharing tips and tricks so that members of the community have the tools to promote themselves as well as promoting activities and services available to Reading’s residents and how to find out about them. It’s also a very interesting and entertaining listen.
Connect with Maria Lloyd from My Digital Marketer on LinkedIn, Instagram and Facebook. If you would like to be a guest blogger on All About Digital Marketing and share some of your own marketing knowledge contact me at louisaguiseauthor@gmail.com or leave a comment below.
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