How Would You Promote Your Book?

In the last few weeks I've done what some newer writers would think of as unthinkable- I've given away books. A lot of books. I think for me it's a great feeling, not only are they int eh hands of some readers, but many are going to do reviews.

In many ways I've come to the conclusion that promotion is also word of mouth and having several hundred books in a box is not going to help long term