The Social Contract from James W. Ziskin

What’s your social media strategy? Do you try to promote a brand or a reputation?

I don’t have any kind of organized, well-thought-out social media strategy. That is to say I’m a pantser when it comes to the Internet and my writing career. I know more or less where I want to go and what I’d like to achieve, but the windshield is foggy and the map is torn. I remember the old Thomas Guides maps of Los Angeles. The ones before there was GPS, even MapQuest. The Thomas Guide taught me how to get aroun...