Social Media - Handle with Care. By Harini Nagendra

Here's the question we're answering this week on Minds: What’s your social media strategy? Do you try to promote a brand or a reputation?

Way back in ancient history, I first heard about this new platform called LinkedIn, from my sister. You have to get an account, she insisted. It's great for jobs and networking. Not for academics, I thought - but on her urging, I created an account, and then promptly forgot all about it - except for accepting the occasional invite.

Then in 2015, I was writing my...